Mt. San Antonio College: Promoting Sustainability with an Explainer Video

As part of its new Climate Action Program, Mt. San Antonio College (Mt. SAC) had developed a wide variety of courses designed to prepare students for careers in sustainability.

The college reached out for help creating an explainer video that would get students and faculty excited about the new opportunities.

Solution

The Mt. SAC team wanted the video to explain the concept of sustainability to students, before diving into the course offerings available through the college. In particular, the Mt. SAC team wanted students to understand that sustainability is about more than just recycling and renewable energy.

Accordingly, I outlined an approach to the video that would cover key concepts such as the UN’s Pillars of Sustainability (People, Planet, and Prosperity) and the 17 Sustainable Development Goals (SDGs) identified in 2015.

Working side by side with Mt. SAC team members, I developed a script that defined the core concept of sustainability, explored career opportunities in this growing field, and highlighted sustainability-related course offerings and other resources available to Mt. SAC students. 

I then led the Mt. SAC team through the process of selecting a voiceover artist, and directed a successful recording session. Over the course of several weeks, I led Mt. SAC through the storyboarding process; guided the team through animation; and finally presented both raw and subtitled versions of the final video files.

Results

The Mt. SAC team was happy with the final product, and eager to share the video with students and fellow faculty members.

Mt. SAC Sustainability Video from Free Range on Vimeo.